Covid-19 Put Billionaire John Paul DeJoria's Hair Care Empire At Risk. How He's Investing His Fortune In The Brand To Keep It Alive

The decades-long retail strategy that has made DeJoria an enormous fortune buckled during the Covid-19 pandemic. Social distancing measures shuttered hair salons and barbershops across the country. “Our sales zoomed straight down,” says DeJoria. “We lost nearly 60% of our revenue almost instantly.”

John Paul Dejoria

Building up and giving back: The story of John Paul DeJoria

How John Paul DeJoria Went From Homeless To A Billionaire In New Doc 'Good Fortune

John Paul DeJoria podcast appearances and mentions

Celebrities, Entrepreneurs Who Went From Rags to Riches

John Paul DeJoria, billionaire co-founder of Paul Mitchell hair-care brand, shares his 'Good Fortune' and more - Los Angeles Times

John Paul DeJoria, billionaire co-founder of Paul Mitchell hair-care brand, shares his 'Good Fortune' and more - Los Angeles Times

John Paul DeJoria explains how he went from homeless to a billionaire

John Paul DeJoria went from homeless to billionaire following 3 rules

John Paul DeJoria's time management secret: Only handle a piece of paper once - Austin Business Journal

John Paul DeJoria explains how he went from homeless to a billionaire