Cable TV has been around for seemingly forever, so while the answer to this question may seem obvious to most, Connected TV has changed the game.
Creative Solutions - MNTN
Why are there so many commercials on cable networks? You cannot watch more than 6 minutes of content before you get 5 min and 15 commercials. - Quora
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Connected TV Advertising: Four Things We've Learned With Performance TV - MNTN
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Performance TV vs. - MNTN
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Performance TV vs. - MNTN
Guide To TV Advertising On Cable And Local Broadcast Networks – SPMG Media
B2B Connected TV Advertising - MNTN
Connected TV Advertising: Four Things We've Learned With Performance TV - MNTN
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Cable television in the United States - Wikipedia