IKEA: Using Store Design to Influence Purchase Decisions, by Morff

Retail store design is a marketing area that is regarded as a component of the store’s entire brand identity. To generate a specific appeal, a good retail store design considers visual merchandising…

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IKEA: Using Store Design to Influence Purchase Decisions, by Morff

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The Ikea Purchase Experience. People love Ikea, the blue giant with…, by Spandana

IKEA: Using Store Design to Influence Purchase Decisions, by Morff

IKEA store owner eyes more price cuts as some input costs ease

How Ikea tricks you into buying more stuff - The Hustle

Ikea to make major change to its store formats - see if your area is affected