CTech's Book Review: Discovering the six principles of persuasion

CTech's Book Review: Discovering the six principles of persuasion

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Aviv Canaani, VP Marketing at DataRails, shares his insights after reading “Influence: The Psychology of Persuasion” by Dr. Robert B. Cialdini

Book Review: “Influence: The Psychology of Persuasion” by Robert B. Cialdini, by Justin Zhuo Yan He

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