How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item

Stanley water bottles are all the rage thanks to a massive marketing change and the power of social media. It also helps that they're not easy to find.
Stanley water bottles are all the rage thanks to a massive marketing change and the power of social media. It also helps that they're not easy to find.

What I Learned From the Latest Stanley Cup Craze Carol Schroeder - Gifts & Decorative Accessories

Brock Wilson - Journalist

Stanley's Marketing Strategy: Unlocking the Viral Stanley Quencher Success

Consumer Marketing Strategies Behind the Stanley Cup Craze — SHIFT Communications

5 Genius Marketing Strategies: How Stanley Mugs Took Over the Internet

The Stanley Cup Craze: A Case Study in Marketing and Psychology

Stanley cup maker says products contain 'some lead.' Are they safe to use? - National

Stanley Cup - Is it Worth It?

Stanley drinkware sensation offers a vivid example of the power of social media

How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item

FOMO Marketing Success: How Stanley's Quencher Tumbler Catapulted the 110-Year-Old Brand to $750 Million in Annual Sales, by Aditya K., Jan, 2024

Stanley cup — a Meltwater Social Listening Analysis

Why Are Stanley Cups So Popular? Exploring the Phenomenon

Stanley's Marketing Strategy: Unlocking the Viral Stanley Quencher Success