J&J revamps baby products and message to appeal to millennial moms

New moms will see a new and even gentler Johnson & Johnson Baby later this year. | New moms will see a new and even gentler Johnson & Johnson Baby later this year. J&J is planning a refresh of its Johnson's baby products for millennial parents who want safety and transparency from brands, along with more healthy and natural products.

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Johnson's Baby is targeting millennial parents with its 'Choose Gentle' ad campaign, ET BrandEquity