Beverage company PepsiCo has unveiled new branding for soft drink 7Up, which aims to reinforce the uplifting nature of the brand.
7UP® IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY
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7UP's New UPlifting Brand Identity
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7UP rebrands with fresh look that is all about being uplifting
7UP rebrands with fresh look that is all about being uplifting
7Up's New Look Is A Delightful Refresh On A Classic Logo, 50% OFF
My wife wanted Sprite. I got her 7up. She wrote this on the bottle. : r/funny
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7Up's first “major” brand overhaul in over seven years is punchy, but simple